Regent University College of Science and Technology

Professor Kwaku Appiah-Adu

Blom Holdings Professor of Strategy and Marketing

Contact:

Phone: 233-302-681130 Mobile: 233 24 264 4738
Email: kwaku.appiah-adu@regentghana.com
Office: City Campus
Office Hours:

Education:

PhD, Business Administration, University of Middlesex Business School, London, UK
- 1995-1998
MBA, (Marketing & Finance), University of Cardiff Business School Cardiff, UK
- 1991-1992
Post Graduate Diploma, Chartered Institute of Marketing, London, UK,
- 1991-1992
Chartered Architect, Royal Institute of British Architects, London, UK
- 1990-1991
Post Graduate Diploma in Architecture, University of Science & Technology, Ghana
- 1987-1989
BSc (Hons), Arch, 2nd Class Upper Div, University of Science & Technology, Ghana
- 1980-1985

Career History:

Over twenty years of international professional experience including central governance, policy analysis and management at the highest level of government, commercial/consultancy and university teaching/research experience in Ghana and the UK.
Governance experience involves coordination of government policies (public and private sector), monitoring and evaluation of government programmes.
Undertaken tours to study the governance systems of several countries in order to implement hybrid solution in Ghana.
On behalf of government, negotiated closer ties between Ghana and various countries including Brazil, Japan, Korea, Thailand and Turkey.
Exposure in the area of commerce spans management consultancy and project management.
Consultancy responsibilities cover e-business and corporate strategy development, public sector reform, as well as organisational and management development.
Project management experience includes contract administration, tendering, negotiating, investment appraisal, budgetary control, and the co-ordination of inter-disciplinary team functions.
Lectured on postgraduate and executive level programmes, in Strategic Management and Marketing at the Cardiff, Southampton and Portsmouth Business Schools.
Previously member of the President's Investors' Advisory Council for Ghana,
Chair of the Ghana Government's Oil & Gas Technical Committee, Chair of the National Identification Authority Advisory Board,
Chair of the President's Special Initiative on Distance Learning,
Chairman of Ghana Hostels Ltd Board, and Member of the Entity Tender Boards of the Central Bank and Social Security & National Insurance Trust.
Researched extensively into industry analyses, corporate strategies and product/service innovation. Industries researched include financial services, airline, hotel, tourism and hi-tech.
Written five books and published in scholarly journals, including International Business Review, Journal of Management Studies, Journal of Strategic Marketing, Technology Analysis & Strategic Management Journal, Service Industries Journal, Thunderbird International Business Review, Journal of Marketing Management, Journal of African Business, Journal of Services Marketing, Journal of Global Marketing, Journal of Entrepreneurship, Journal of Euromarketing, Journal of Marketing Communications, Journal of Travel & Tourism Marketing and Journal of Hospitality & Leisure Marketing
Facilitated workshops and presented papers at international forums dedicated to marketing and strategic management in Africa, Asia, Europe, North and South America, Australia and New Zealand.
Recipient of the prestigious ANBAR Citation of Excellence Award with Highest Quality Rating for article on Market Orientation in the Biotechnology Industry.
Elected to ANBAR Hall of Excellence for Outstanding Contribution to the Literature and Body of Knowledge.
Reviewer, International Journal of Business and Emerging Markets

Scholarly/Research Interests:

Business practices in emerging nations
Impact of effective marketing practices on business performance
Issues pertaining to oil and gas development

Courses Teaching/Taught at Regent University:

Business Strategy
Marketing Management
International Business
International Marketing

Selected Publications:

Appiah-Adu, K., Fyall, A. and Singh, S. (2000) Marketing Culture and Customer Retention in the Tourism Industry, Service Industries Journal, volume 20, number 2, pages 95-113.

Appiah-Adu, K. (2000) Managerial Perceptions of Strategic Planning Benefits: A Study of Ghana, Journal of African Business, volume 1, number 3, pages 7-28.

Appiah-Adu, K., Fyall, A. and Singh, S. (2001) Marketing Effectiveness and Business Performance in the Financial Services Industry, Journal of Services Marketing, volume 15, number 1, pages 18-34.

Appiah-Adu, K. (2001) Perceptions of Marketing and Approaches to Implementation: A Study of Foreign and Domestic Firms in Ghana, Journal of African Business, volume 2, number 1, pages 7-22.

Appiah-Adu, K. (2004) Enhancing Service Delivery for National Development: Marketing, a Critical Tool, Ghana Management Review, volume 1, number 4, pages 53-60.

Appiah-Adu, K., Strategic Thinking and Economic Development, International Journal for Business & Emerging Markets (forthcoming).

Memberships of Professional Bodies:

Chartered Institute of Marketing UK
Chartered Institute of Administration and Management Consultants
Chartered Institute of Marketing Ghana

Consultancies, Conferences, Workshops etc:

Presented paper on policy management and decision making system in Ghana, Institute of Public Administration Annual Conference in Winnipeg (August 2007).

Presented paper on strategic management in developing economies, XIV Journadas Epistemologia de las Ciencas Economicas, Buenos Aires, Argentina (October 2008).

Presented paper on efforts made by Ghana in managing the oil and gas discovery, 3rd International Management Conference, University of West Indies (November 2008).

In the News:

Launch of book on 27th January 2010 at Novotel Accra - Kwaku Appiah-Adu (2009) "Market orientation and competitive performance: a comparison of firms in industrialized and developing economies", Smartline Publishers.

Regent Faculty